Sunday, October 30, 2011
I get it! It's pumpkin-colored for Halloween, right?
Dear Local Newspaper Social Pages:
Yall'll have to forgive me for my reaction to this wedding announcement, since its peculiarities may have been around in other places for years, and only just got here.
I want the paper to survive, and if this brings in money, then way cool! Design the yazzoo out of wedding announcements if you want to. I mean it. I sound sarcastic but it really is a pretty clever way to boost the ol' income on non-essential but cool things that people will pay extra for.
I'm actually old enough to find nothing new about the fashion details and the Cast of Thousands in this celebration of the Extreme Specialness of this couple. Newspapers used to do that all the time, and it was always a premium for the folks in the nice part of town. Uppercrusters had big, top of the page announcements so relatives could clip it and get the date and paper's name in the clipping, while the tract house families had to remember to snip enough margin for room to write in the date with a Flair pen. The high-falutin' brides - or really, the parental outlay for their dresses - were displayed in 2-column photos, and accompanied by a family history and all the stuff about how the embroidery on the dress wasn't just done by any old sweatshop seamstress, but by the one who got Employee of the Year, and everything. They probably paid extra for the detailed report, and I bet these folks did too.
I like that.
Here's the thing. The orange background's gotta go. It looks like one of those ads-that-look-like-news-stories for Performance Improvement Pills, if you know what I mean.
As for the headline, I don't know who wrote it, but it's a little confusing. The Impressive Specialness of their vows kind of makes me laugh, like I am at the rest of this announcement, but kind of doesn't, and that's partly because I, this is the truth, read it to see what was unusual about their vows, but didn't find out. Do some people take rully rully serious, special vows? Like, bravely hitting the "Play" button at Expert instead of Basic level? I don't mean the write-their-own thing with unique quotes and poems (been there, done that), but a church's required vows?
They seem like nice kids and I wish them luck, so don't tell them that last week in their same church, Tammy Retread and Doug Plywood made the exact same vows that they made. Even if Tammy and Doug's clothes came from BridalMart and they all celebrated at Waffle House afterwards.